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Niomi Smart is a British YouTuber, influencer, fashion, beauty and lifestyle guru, whose YouTube channel counts more than 1.6 million subscribers. She was born on May 26, 1992, in London, England, United Kingdom. Naomi and her fiancé, Joe Woodward currently live in Mumbai, India.
Her YouTube journey began on July 27, 2014, when she posted her first video titled “Summer Holiday Outfits” on her self-named channel. It was a vlog and fashion haul filmed on her vacation in Spain. She got pretty good feedback from her YouTube fans, and within two months of posting her first video gained over 400K subscribers.
Niomi continued creating videos about her makeup, beauty and skincare routines, videos about healthy food and fitness, and vlogs from her daily life and travels.
As of February 2020, the most popular video on her channel is “Moving House & Tour”, which reached 1.5 million views in four years.
On her official web site “niomismart.com” Niomi posts about fashion, food, health, beauty, and lifestyle. She collected her healthy food recipes and in 2016 she published a book named “Eat Smart: What to Eat in a Day – Every Day“.
From 2015 to 2017 she appeared in one movie and two TV shows – „Thatcher Joe“, „YouTube Horror Movie“ and „Head Talks“.
She collaborated with other YouTubers and many fashion, beauty, and cosmetics brands. Niomi has 1.5 million followers on Instagram and 1.4 million on Twitter. She uses her social profiles to promote cosmetics and beauty products and organic food from many different companies. She also collaborates with many charity organizations.
Popular YouTuber was born in England. She grew up with her mother, sister Daisy, and a step-father. She was a great student and aspired to become a lawyer. Niomi studied law at the University of the West of England from where she earned her law degree in 2013. But she realized that she wanted to pursue something more creative in her life, so she started her own blog the same year.
Her popularity on YouTube and social networks grew day by day, so she became one of the most influential internet stars in the UK.
Niomi dated fellow YouTuber Marcus Butler from 2013 until late 2015. In 2016, she started dating Joe Woodward and the two got engaged in December 2019. Next month a couple moved from London to India.
Niomi is 5 ft 5 in (165 cm) tall and weighs about 119 lbs (54 kg).
Niomi uses Canon EOS 70D camera and Canon PowerShot G7 X Mark II vlogging camera.
Like many other YouTubers, she uses the Rode VideoMic Pro camera microphone.
Watching some of her videos we have been noticed that she uses Manfrotto MK190X3-2W 190 Tripod.
Since skincare and beauty tutorials make up most of the content on her channel Niomi has to have perfect lighting, so she uses the Manfrotto Spectra 1 x 1′ lighting.
Laptop and software
Smart uses Apple MacBook Pro 15 laptop and Final Cut Pro video editing software for editing and uploading her videos on YouTube.
Niomi uses the GHD PlatinumProfessional ceramic flat iron.
Income and Net Worth
According to the „Socialblade.com“ YouTube channel named „Niomi Smart“ earns between $243 and $3.9K a month. The same web site estimated it’s yearly earning between $2.9K and $46.6K.
Her YouTube channel has a net worth of $113,000 as of February 2020, but we believe that Smart earns much more money from other social network activities, and collaborations with fashion, beauty and lifestyle brands.
- Web site: Niomi`s official web site
- YouTube: Niomi Smart @ YouTube
- Instagram: Niomi Smart @ Instagram
- Twitter: Niomi Smart @ Twitter
- Facebook: Niomi Smart @ Facebook